Big Bazaar
I worked on content and design for newsletters, digital ad films, social media creatives, and the brand’s own IP, Humans of Big Bazaar. The work was highly relatable, easy to read, and often playful. Each creative captured everyday retail moments in a way that felt genuine, fun, and full of personality, making the brand approachable and memorable for its audience.
Client
Big Bazaar
Year
2023
Category
FMCG
The campaign was built around making retail human and personal. Instead of generic promotions, the focus was on storytelling, humor, and the little quirks of everyday shoppers. Each creative was designed to stand out in a crowded digital space while staying true to the brand’s witty and approachable voice.
I explored multiple visual and copy directions across newsletters, digital ads, social media, and IP content. Each piece paired playful, relatable copy with visuals that brought everyday retail moments to life. The aim was to make the work engaging, memorable, and easy to connect with, giving the audience something they could smile at and recognize in their own lives.
