MORE ABOUT
utkarsha
4
YEars of experience
30+
brands worked with
25+
MEMBERs TEAM LED IN DIFFERENT DOMAIN
MY APPROACH & STRATEGY
I dive deep into a brand’s essence, making sure every touchpoint reflects its true identity. Research and insights guide every decision, helping me shape strategies that are intentional, authentic, and aligned with business goals. I MAINTAIN constant communication with clients, making sure everyone is on the same page while connecting the brand’s story with its audience and ensuring campaigns deliver measurable impact. By bridging strategy, creative direction, and client priorities, I help brands not just stand out, but thrive in ways that are meaningful and lasting.
MY APPROACH & STRATEGY
I dive deep into a brand’s essence, making sure every touchpoint reflects its true identity. Research and insights guide every decision, helping me shape strategies that are intentional, authentic, and aligned with business goals. I MAINTAIN constant communication with clients, making sure everyone is on the same page while connecting the brand’s story with its audience and ensuring campaigns deliver measurable impact. By bridging strategy, creative direction, and client priorities, I help brands not just stand out, but thrive in ways that are meaningful and lasting.
MY APPROACH & STRATEGY
I dive deep into a brand’s essence, making sure every touchpoint reflects its true identity. Research and insights guide every decision, helping me shape strategies that are intentional, authentic, and aligned with business goals. I MAINTAIN constant communication with clients, making sure everyone is on the same page while connecting the brand’s story with its audience and ensuring campaigns deliver measurable impact. By bridging strategy, creative direction, and client priorities, I help brands not just stand out, but thrive in ways that are meaningful and lasting.
TIME SPENT IN the Creative Trenches
PEOPLE DESIGN AND COMMUNICATION | BENGALURU
Senior COPYWRITER
MAY 2025 - SEPT 2025
Brands: Loca Loka, NIAT, 3M (Scotch Brite), Toit
Leading the development of brand narratives, campaign messaging, and crossplatform content for clients spanning real estate, retail, and technology.
Crafted high-impact copy for digital campaigns, websites, films, and print, ensuring
alignment with client strategy and creative vision.
Partnered closely with account and design teams to deliver integrated campaigns that
balanced creativity with business objectives.
Contributed to client growth through compelling pitches and proposals, while
mentoring junior writers to maintain consistency and quality across projects and
cross-platform content
PEOPLE DESIGN AND COMMUNICATION | BENGALURU
Senior COPYWRITER
MAY 2025 - SEPT 2025
Brands: Loca Loka, NIAT, 3M (Scotch Brite), Toit
Leading the development of brand narratives, campaign messaging, and crossplatform content for clients spanning real estate, retail, and technology.
Crafted high-impact copy for digital campaigns, websites, films, and print, ensuring
alignment with client strategy and creative vision.
Partnered closely with account and design teams to deliver integrated campaigns that
balanced creativity with business objectives.
Contributed to client growth through compelling pitches and proposals, while
mentoring junior writers to maintain consistency and quality across projects and
cross-platform content
JLL India | Mumbai
Senior Manager: Creative & Account
Senior Manager | CREATIVE AND ACCOUNT
Jan 2024 - DEC 2024
Led the creative team in developing performance-driven ad creatives for residential
real estate developers across India.
Optimized workflows to improve efficiency and ensured timely delivery of high-quality
content.
Conceptualized and executed campaigns aligned with client objectives to drive
engagement and conversions.
JLL India | Mumbai
Senior Manager | CREATIVE AND ACCOUNT
Jan 2024 - DEC 2024
Led the creative team in developing performance-driven ad creatives for residential
real estate developers across India.
Optimized workflows to improve efficiency and ensured timely delivery of high-quality
content.
Conceptualized and executed campaigns aligned with client objectives to drive
engagement and conversions.
88gb (schbang network) | bengaluru
Manager: Creative & Account → Head: Creative & Account
jan 2023 - dec 2023
Brands: MilkyMist, Zoomcar, Mapro, HT Media Labs (HT School), Elda Health, JLL Homes,
OTTPlay, Moj, Black Tulip Flower, Bhaktivedanta Hospital, Prefr, Itilite, Heritage foods
Spearheaded creative strategies, campaigns, and execution for top brands, overseeing
campaign development, concept creation, and copywriting.
Led client servicing and account management, managing both creative and solutions
teams to ensure alignment with brand goals.
optimized workflow and processes to ensure seamless co-ordination in internal and client teams.
Drove business development, upselling, account planning, and team leadership while
aligning creative vision with client objectives.
88gb (schbang network) | bengaluru
Manager: Creatives & Account →
Head: Creatives & Account
jan 2023 - dec 2023
Brands: MilkyMist, Zoomcar, Mapro, HT Media Labs (HT School), Elda Health, JLL Homes,
OTTPlay, Moj, Black Tulip Flower, Bhaktivedanta Hospital, Prefr, Itilite, Heritage foods
Spearheaded creative strategies, campaigns, and execution for top brands, overseeing
campaign development, concept creation, and copywriting.
Led client servicing and account management, managing both creative and solutions
teams to ensure alignment with brand goals.
optimized workflow and processes to ensure seamless co-ordination in internal and client teams.
Drove business development, upselling, account planning, and team leadership while
aligning creative vision with client objectives.
Sociowash Pvt Ltd | Mumbai
Creative Strategist/Copywriter + Client Creative Partner
sep 2021 – dec 2022
Developed content strategies and copy for brands like Nykaa, Starbucks, Viacom18 Studios, Big Bazaar, and more, across digital and social platforms. Collaborated with cross-functional teams to execute integrated campaigns that boosted brand engagement. Managed multiple projects, ensuring timely delivery and client satisfaction.
Sociowash Pvt Ltd | Mumbai
Creative Strategist/Copywriter
sep 2021 – dec 2022
Developed content strategies and copy for brands like Nykaa, Starbucks, Viacom18 Studios, Big Bazaar, and more, across digital and social platforms. Collaborated with cross-functional teams to execute integrated campaigns that boosted brand engagement. Managed multiple projects, ensuring timely delivery and client satisfaction.
ALL MY STACK
[1]
airtable
Project Management & Collaboration
99%
[2]
shopify
WEB DESIGN and development
78%
[1]
airtable
Project Management & Collaboration
99%
[2]
shopify
WEB DESIGN and development
78%
[3]
chatgpt
Chat AI assistance
95%
[4]
NOTION
Productivity Platform
91%
[3]
chatgpt
Chat AI assistance
95%
[4]
NOTION
Productivity Platform
91%
[5]
metricool
Marketing & Analytics
94%
[6]
GEN AI
AI image generation and Graphic Design
80%
[5]
metricool
Marketing & Analytics
94%
[6]
GEN AI
AI image generation and Graphic Design
80%
CAPABILITIES
Mastery in crafting, user centric design solutions
Client Partnership & Account Leadership:
Driving strong client partnerships and leading accounts with strategic oversight and counsel, ensuring creatives, comms and campaigns are aligned with business goals and deliver measurable impact.
Client Partnership & Account Leadership:
Driving strong client partnerships and leading accounts with strategic oversight and counsel, ensuring creatives, comms and campaigns are aligned with business goals and deliver measurable impact.
CREATIVE VISION AND STORYTELLING
Pioneering creative work across campaigns, content, and brand experiences that evoke emotion and craft narratives resonating powerfully with audiences.
CREATIVE VISION AND STORYTELLING
Pioneering creative work across campaigns, content, and brand experiences that evoke emotion and craft narratives resonating powerfully with audiences.
Strategic Planning & Performance Optimization:
Designing integrated creative strategies and optimizing workflows to deliver high-quality work efficiently while tracking performance for measurable results.
Strategic Planning & Performance Optimization:
Designing integrated creative strategies and optimizing workflows to deliver high-quality work efficiently while tracking performance for measurable results.
Let'S WORK
Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
TOGETHER
+91 7972466930
BENGALURU, India
utkarshassingh@gmail.com
BENGALURU, India